NavEquine Privacy Policy NavEquine ("Source" or "We" or "we") is strongly committed to protecting your privacy and providing a safe online experience for all of our users and subscribers while offering the highest quality publications and services to them. This Privacy Policy discloses what information we gather, how we use it, to whom we disclose personal information and other information you have provided, and how to correct or change personal information that you have provided to us. This Privacy Policy applies to NavEquine. We urge you to read the complete Privacy Policy set forth below, as well as our Terms and Conditions of Use, and contact us if you have any questions. I. WHAT INFORMATION DO WE COLLECT ABOUT YOU? Personal Information. We collect personally identifiable information, such as names, mailing addresses, e-mail addresses, demographic information, and similar information in a variety of situations, including but not limited to when you register at one of our web sites in connection with the purchase of a product, or service. Information Collected Automatically. Our web sites automatically collect certain information, such as your IP address, browser type, domain name, access times and referring website address. This helps facilitate your online experience at our web sites. See Sections IV and V of this Privacy Policy for more detail on cookies, web beacons, and other information collected automatically for research and marketing purposes by our web sites. II. WHAT DO WE DO WITH COLLECTED INFORMATION? We use the personal information you provide to allow you to make service purchases, to fulfill your requests, to send you promotional offers related to NavEquine or our business partners, and to operate our business. A user may, at any time, opt out of receiving promotional offers by mail or e-mail. III. HOW DO WE SHARE PERSONAL INFORMATION? We share your personal information only as described below. Sharing Within the NavEquine Corporate Family. We may share your personal information with any parent company, subsidiary, or affiliate in the NavEquine corporate family. All entities within the NavEquine corporate family may have access to your personal information as well as anonymous, aggregate demographic data. NavEquine may decide to share your personal information with companies that work on behalf of or with NavEquine. These companies may use your personal information to inform you about NavEquine products and services, to provide you with information about other exciting products and services, or otherwise to assist NavEquine in serving its customers, understanding its consumer market, or devising effective marketing strategies to reach more consumers. Credit Card Companies; Third Party Payment Services; Third Party Promotional Sites. As in any transaction, your credit card company will have all relevant information about the name of the service and date and total cost. NavEquine will not otherwise provide any personal data to your credit card company. In some cases, we use third party payment and transaction services to facilitate your transactions and process your orders. In such cases, we will share your personal information and credit card information with the third party payment services solely for the purpose of completing the transaction or processing your order. Public Postings. You should be aware that if you voluntarily disclose information, personal or otherwise, online in any community area (whether through NavEquine’s web sites or any other service available online), that information can be collected and used by others. Accordingly, you should use caution when sharing any personal information with others in any community area (whether through NavEquine’s web site or any other service available online). Required Disclosures of Information. We reserve the right to use or disclose any information without notice or consent as needed to satisfy any law, regulation or legal request; to conduct investigations of consumer complaints or possible breaches of law; to protect the integrity of our sites and our property and assure adherence to our terms of use; to protect the safety of our visitors or others; to fulfill your requests; or to cooperate in any legal investigation or process. Changes in Corporate Structure. In developing our business, we might sell certain assets, or the company, or parts of it, may be sold, merged or otherwise transferred. In such transactions, user information, whether personally identifiable or otherwise, may be one of the transferred assets. IV. HOW DO WE USE COOKIES? Your Web browser offers "cookies" which, if you allow their use, store small amounts of data on your computer when you visit a web site. Cookies do not contain any personally identifiable information about you and therefore cannot be used to identify you personally. Cookies assist us in tracking which of our features you like best, and also enable us to customize our content according to your preferences. You have the ability to accept or decline cookies by modifying your browser and our websites are viewable even if you disable the cookie function on your browser. However, if you disable cookies, some advanced and customized features or offerings will not be available to you. V. HOW DO WE USE WEB BEACONS, WEB ANALYTICS, AND OTHER BEHAVIORAL MARKETING TECHNOLOGIES? A number of technologies exist to assess consumer behavior both on-line and off-line. NavEquine may decide to employ a variety of these technologies, including web beacons (see below), web analytics techniques, and other behavior marketing technologies, to assess consumer behavior and to understand how we can better serve our customers. Many of these technologies are provided to NavEquine via third party providers specializing in behavioral marketing and consumer behavior. In the course of using these behavioral marketing technologies, we automatically collect non-personal information from you, including but not limited to the following types of information: Internet protocol (IP) address used to connect your computer to the Internet; login, e-mail address; computer and connection information such as browser type and related browser data; content viewed; and purchase history, which may be aggregated with other information for analytic purposes. VI. WHAT ABOUT THIRD PARTY ADVERTISERS? Some of the banner ads displayed in our web sites are provided by third parties. These ads contain cookies and may also contain web beacons. Unlike cookies and web beacons used by NavEquine in content it controls on its web sites, cookies or web beacons received with banner ads are collected by our advertisers and we do not have access to this information. We use third parties to serve some or all of the advertisements that are placed within our sites and they may use information (not including personally identifiable information) about your visits to our sites and other sites to assist in serving advertisements to you. These companies may employ cookies, web beacons, and action tags to measure advertising effectiveness. They may share anonymous information with their clients such as date/time of the banner ad shown, the specific ad shown, the IP address, etc. Google is our primary third party ad server. VII. HOW CAN YOU CONTROL YOUR PERSONAL INFORMATION? We believe that choice in how and when you are contacted is key to customer satisfaction, so we offer several ways for you to update your contact information, change your preferences, or opt out of receiving future communications. 1. If you have an online account at our website, you are able to log on and update or change your contact or account information. Check the site for further information. 2. You also may write to us directly if you wish to: (a) update or delete your contact information; (b) ask that we not share your personal information with third parties; or (c) request that we cease sending you promotional or other information via mail or e-mail. Such written requests should be sent to NavEquine link In those instances, we will retain your information in a "do not promote" file in our database, and you will receive no further communications from us. 3. You may also contact us at plc@navequine.com for any inquiry or request regarding our privacy policy or the handling of your personal information. VIII. SECURITY OF YOUR PERSONAL INFORMATION We use Secure Socket Layer (SSL) technology to encrypt important information, such as your credit card data, in an effort to prevent unauthorized access during transmission of your orders over the Internet. We incorporate standard industry practices suitable to the degree of sensitivity of the information involved to maintain the security of your personal information and to avoid its disclosure except as described in this policy. Your personal information may also be protected by the password you created when you registered at one of our websites where this feature is offered. The confidentiality of any password is yours to protect. You may change it anytime by following the instructions at the website where you registered. Although we use our best efforts to assure that your data remains secure when maintained by us, security during Internet transmissions or within any system cannot be assured. NavEquine employees are made aware of its privacy practices through periodic communications and training. We limit access to personal data only to those NavEquine employees or agents with a specific need to access or retrieve this information. We store data on multiple service systems, in controlled, secure environments. Remember, however, that we cannot guarantee the security of your personal information, and we are not responsible for the privacy or security practices of any third party. IX. THIRD PARTIES AND LINKS In the event that you provide personal information to any third party via any NavEquine web site or any offer made available to you by NavEquine, you understand that NavEquine is not responsible for such third parties' use or misuse of your personal information. You should review the privacy and information sharing practices of such third parties. Additionally, NavEquinemay offer links to or from web sites it controls to other sites within the NavEquinefamily as well as to sites operated by third parties. We offer links to third party sites so that you can conveniently visit our vendors and advertisers or locate other content likely to be of interest. We are not responsible for the content, practices or policies of sites operated by third parties and urge you to inquire about them before providing any personally-identifiable information. X. YOUR CALIFORNIA PRIVACY RIGHTS Under California Law SB 27, California residents have the right to receive, once a year, information about third parties with whom we have shared information about you or your family for their marketing purposes during the previous calendar year, and a description of the categories of personal information shared. To make such a request, please send an email to plc@navequine.com and please include the phrase .California Privacy Request. in the subject line, and provide us with your name, address and email address. We will respond to you within thirty days of receiving such a request. XI. VISITORS AND SUBSCRIBERS OUTSIDE THE UNITED STATES All matters relating to these sites are governed by the laws of the State of Texas in the United States. Any information you provide in subscribing to one of our publications or registering or ordering at one of our web sites will be transferred to the United States. By visiting our sites and submitting information, you authorize this transfer, processing and use. XII. ACCEPTANCE OF THESE TERMS; CHANGES TO OUR PRIVACY POLICY By using any of our sites and providing us with your information, you agree to the terms of this Privacy Policy. If you do not agree to this Privacy Policy, you should not use or access any of our sites. Additionally, this Privacy Policy incorporates all of the terms, conditions, and provisions of the NavEquineTerms of Use, which are posted on our sites. If you do not agree with the NavEquineTerms of Use, you should not use or access any of our sites. We will occasionally update this Privacy Policy as necessary to protect our users and to comply with a changing environment. We recommend that you check the posted Privacy Policy when you visit our site to be sure you are aware of and understand our current policy. Your continued use of the site means you accept the updated Privacy Policy. XIII. CONTACT INFORMATION If you have any questions about this Privacy Policy or our privacy practices, please e-mail us at plc@navequine.com. Last Update July 2, 2009